A no-BS Marketing Approach
Helping small business owners save time and money with data-driven marketing strategies so they can focus on the parts of their business they enjoy most.
Tired of wearing all of the hats?
As a small business owner, your time is precious and spending hours trying to figure out the best way to reach your audience and market your business is exhausting.
You became an entrepreneur because you're passionate about the product or service you offer. If you're tired of:
Spending most of your time working in your business rather than being able to work on it
Struggling to keep up with everything necessary to promote your business
Winging your marketing efforts without a plan and hoping for the best
Not seeing the growth you would like to see in your business
The Difference
I don't offer a magic marketing pill or a get-rich-quick scheme. I deliver marketing strategies for small businesses that increase revenue - an honest, proven, no-BS approach.
The Result
Your time is freed up to focus on the parts of your business you enjoy, you’re no longer wondering what is working and what isn’t when it comes to promoting your brand, and you’re working with someone who cares about your business’ success just as much as you do.
hi, i'm catelyn
A marketing professional and the biggest supporter of dream-chasing entrepreneurs
With over seven years of experience working with small businesses, I develop and implement marketing strategies that drive results. I step in and oversee all of your marketing efforts, monitor overall performance, and help ensure campaigns are performing so you can get back to focusing on the parts of your business that you enjoy most - the parts that made you want to start a business in the first place.Ultimately, I provide expert marketing services at a fraction of the cost of an in-house employee. Perfect for small businesses who need marketing support and are ready to grow, but don’t have the budget to add a full time marketer to their team.
01
The Fractional CMO
Otherwise known as the Fractional Chief Marketing Officer for your business. This package provides expert marketing services at a fraction of the cost of an in-house employee. Created for small businesses who need marketing support and are ready to grow, but don’t have the budget to add a full-time marketer to their team.
Comprehensive business and marketing audit + competitor analysis
Custom marketing strategy tailored to your unique business needs
Core messaging development to ensure your brand is resonating with your target audience
Implementation timeline so you know exactly what to expect and when
A content calendar outlining core content pillars and areas to focus
Email marketing support to keep your current audience engaged, and nurture potential new customers
Facebook, Instagram + Google advertising
Ongoing marketing management to ensure your marketing campaigns are driving results
Packages start at $1,800* per month
*Please note, package cost is not inclusive of ad spend
02
Digital Advertising
Created for the business owner who has most of their marketing under control and is ready to start getting their brand in front of a broader audience.
Google Tag Manager (GTM) and Google Analytics setup
Facebook, Instagram and/or Google ads strategy and forecasting
Ad copy and creative development
Ads setup + launch
Ongoing ads management, optimization and reporting
Packages start at $1,200* per month
*Please note, package cost is not inclusive of ad spend
03
Email Marketing
Created for the business owner who is ready to start building and leveraging their email database to increase revenue and convert more customers.
Email marketing strategy development
Email automation software setup and integration
Email automation copywriting, design and build out
Regular email marketing support (i.e. monthly newsletters)
Ongoing email marketing management, optimization, and reporting
Packages start at $1,200 per month
04
A La Carte Services
Options for the business owner who just needs a little bit of additional marketing support!
Marketing Strategy Development + Consulting
Email Automation Set-Up
Email Copywriting
Website Copy Optimization
Photo + Video Shoot Direction
Proven strategies that convert.
client overview
I worked with a men's luxury clothing retail store to implement a holistic marketing strategy consisting of:
Newsletter automation set up + ongoing newsletter marketing
Content strategy and calendar development
Facebook, Instagram + Google advertising
key results
2X increase in online sales
More than 80% increase in total orders
More than 25% increase in total revenue from newsletters
6X average ROAS on Facebook and Instagram Ads
14X average ROAS on Google Ads
client overview
I worked with a shampoo and conditioner bar company focused on creating a sustainable approach to haircare helping them implement:
Newsletter automation set up + ongoing newsletter marketing
Bi-annual product shoots
Content strategy and calendar development
Facebook and Instagram advertising
key results
4X increase in online sales
15X average ROAS on Facebook and Instagram Ads
30% increase in newsletter subscriptions
Ready to get started?
Let's chat.
You didn't start your business so you could spend most of your time trying to market it. If you're ready to get marketing off of your plate, increase your revenue, and have more time to focus on the parts of your business you enjoy most, then let's talk.
Thank you
Thank you so much for booking a call! I'm looking forward to talking to you soon.